In one of the world’s most high-pressure industries, a bold partnership between MSD Global Engineering Services and I Am Here brought mental health and wellbeing to the frontline. Set on a live construction site in Ireland, this two-year collaboration embedded the message that “It’s ok not to feel ok; and it’s absolutely ok to ask for help” into the everyday culture of over 380 workers.

The results were extraordinary: a 69% participation rate, with 84% of workers stating they would now seek help, and 89% being confident in their ability to support others, nearly triple the global average. This case study reveals how a preventative, human-first approach can shift mindsets, save lives, and create ripple effects far beyond the site.